EARNEST devises successful urban and architectural strategies, offering a forward thinking approach to regenerating real estate projects and public spaces. It strives to enhance traditional property developments, both by identifying value adding opportunities for the long-term programme, and by implementing temporary uses ahead of the projects’ completion.

Since its creation in 2015, EARNEST has tooken part in numerous calls for innovative urban projects, many of which relate to the redevelopment of the Greater Paris region (Reinventing Paris, Reinventing the Seine, Pariculteurs, Mise en Mouvement de la Petite Ceinture, Inventing Greater Paris Metropolis, Projet Culturel de la Société du Grand Paris, l'Atelier des Places du Grand Paris).

For each of its missions, EARNEST tailors a unique proposal based on site-specific research, brings together a core of relevant designers and operators, and inspires synergies between future end-users and spaces.

The consultancy collaborates with public and private clients such as Grand Paris Aménagement, Emerige, La Compagnie de Phalsbourg, REI Development, Bouygues Immobilier, Unibail Rodamco, Nexity, OGIC and Nacarat, on innovative commercial / office / hotel / and cultural concepts, landmark events, the quality and atmosphere of public spaces, original third places, and the animation of participatory construction sites.

In September 2016, EARNEST co-produced and unveiled “La Friche Richard-Lenoir”, a 3000m2 temporary outdoor space in the heart of Paris, co-curated with social and cultural actors from the 11th arrondissement. Through this project, the consultancy has demonstrated temporary activities’ positive impact on derelict urban spaces, and the relevance of special events and scenography as tools of experimentation.

Morgan Even

An urban planning graduate - SciencesPo Paris and University College London (UCL) - Morgan Even worked for several years in architectural/planning practices before creating EARNEST. At Roland Castro & Associés (CDA) and then AS.Architecture-Studio, she contributed to the prestigious “Greater Paris” metropolitan project, supervising the research work Les Chemins de l’Urbanité, published in partnership with Nexity Villes & Projets and SciencesPo, then to various planning projects linked to the construction of the transportation network Grand Paris Express.

Her experiences abroad, particularly in London and Johannesburg, have helped hone her expertise in urban regeneration strategies, by offering an understanding of different site-specific, agile, and often collaborative schemes.


Tenders for innovative urban projects

+ Réinventing the Seine, a project concerned with the redevelopment of the Seine area (two different sites - Mazas and Halle de Rouvray)

+ Réinventing Paris (two different sites Morland and Pershing – finalist)

+ Pariculteurs (at Françoise Sagan library – finalist)

+ Inventing Greater Paris Metropolis, a wide-scale urban renewal project throughout Paris and its suburbs (Babcock and Croizat-Fortin) 

+ Regeneration of a section of Paris disused railway, ‘la Petite Ceinture’ (Paris 14th)

+ L’Atelier des Places du Grand Paris, a project concerned with the design of the Grand Paris Express’ future public spaces.

+ The Grand Paris Express cultural strategy

Temporary uses strategies

+ La Friche Richard-Lenoir

+ Pop-up strategy for vacant commercial units in the Maboneng precinct, Johannesburg (GRIND Lab) 

Other pitches and tenders

+ Conversion of the Truffaut middle school in Lyon

+ Planning of the Porte de Montreuil area, an important eastern access to the city of Paris

+ Conversion of the Foirail market in Pau into a cultural space

+ Renewal Strategy of Marseille’s flea market

+ EDF Low Carbon competition

Architectural and Urban Programming

+ Headquarters of Grand Paris Aménagement

+ Off site grocery store/cultural café in Maboneng, Johannesburg (GRIND Lab) 

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